Diluting atmosphere

I have been thinking about this for a while, but after Jurgen Klopp made comments post game about the Anfield crowd, I was inspired to write this down. “I was not overly happy with the atmosphere behind me. I wondered what they wanted. We need Anfield on Saturday. We need Anfield on their toes without me being in an argument with their coach or whatever. If you’re not in the right shape, give your ticket to someone else.”

Have you ever been to a live event where the crowd was so in tune that you felt like you were part of something bigger than yourself? Where the history, culture and atmosphere of the venue and the performers combined to create a unique and unforgettable experience.

Live events are not just about watching or listening to something. They are about participating, interacting, engaging, and co-creating. They are about being more than a spectator, but a contributor.

Some people go to live events for the wrong reasons. They go because they want to be seen. They go because they are sold on the atmosphere, but they don’t realise their role in creating it. They go because they want to be spectators, not contributors. They go because they want to consume, not create.

I can’t help but think back to watching Liverpool’s historic win against Barcelona. I was stood next to my Dad, but that night more than many others, we were a part of Anfield. The crowd reacts to every moment: every goal, every save, every tackle, every foul, every corner, every free kick, every substitution, every injury, every whistle, every minute, every second. The crowd is not just watching the match, they are living it. They are influencing it. Football is not a reality TV show packaged by Sky Sports, but a living, breathing experience that you are part of.

The same can happen with music. I remember going to Grime events in the early/mid 2010’s when it was losing popularity and in small pockets really starting to go back to its authentic roots. The crowds were smaller than they used to be, but fully engaged and part of what makes the music unique. However, I’ve seen the same music when the crowds get bigger, more diluted, and the people don’t play their part. What if the crowd is there because they heard Grime is cool, or because they got free tickets, or because they have nothing better to do? What if the crowd is passive, detached, or disruptive? What if the crowd is killing the vibe, or more likely not creating it?

I am not here to gate keep. However when these events and experiences are at their best, there is nothing comparable. You are a contributor, part of a community or a movement. Go for the culture and the atmosphere, but play your part.

Cultural change in music consumption

I recently saw a post about Audius (https://techcrunch.com/2018/08/08/audius/) and it got me thinking. I like the idea but I think this video explains the current landscape of the music industry well: https://www.youtube.com/watch?v=OQT6UfvyGP8.

In 2017, music artists received only 12% of the $43 billion generated in music industry revenue in the United States… and the top 10% of most streamed tracks account for 99% of all streams. The business model barely works for the most famous artists, and often fails the independent artists without record label capital.

A technology solution such as blockchain may help in providing a platform for speeding up the royalties process, but as suggested in the Pitchfork video, there is a cultural change needed to support the lesser known independent artists Audius is aiming to help. A shift to purchasing and streaming this music and merchandise through platforms such as Bandcamp, and buying tickets to see them live, is the only we can start to turn the tables to support these artists.

Avicii: The dark side of ‘hard work’

Last week, it was announced that Tim Bergling (aka Avicii) had passed away, aged 28.

A 2017 documentary on his life ‘Avicii: True Stories’, shows his meteoric rise from bedroom producer through to international superstar, with the highs of this stardom, and the associated lows which led to Tim taking absence from performing live. This provides a thought provoking reminder on the value of your mental and physical health, and where respecting ‘hard work’ in the guise of no sleep, long hours and an unsustainable lifestyle is a cultural phenomenon we may need to change.

His recent death has put this film in another context, and makes scenes like the below with Tim’s manager quite a hard watch…

 

Soundcloud

For better or worse, we have a digital footprint of our online activity all over the place. However, one area I fortunately stumble upon every once in a while is my old Soundcloud account. Whilst I still listen to a lot of music, the distinct lack of time and resources (my personal laptop unfortunately met it’s end) has led to a real decrease in my ability to collect tunes and record mixes.

Feel free to check out a selection of these recordings below. Although my taste has definitely changed a lot over the last few years, I still really enjoy listening back to these and there’s definitely a couple of low key amazing songs which I’m sure most people aren’t familiar with.

The Asylum

Whilst moving to a new iPhone, the photos app decided to go a bit crazy with my iCloud albums and download random pictures from the last 7 years. One of them was this; taken in my friend Jon’s university bedroom, at 3:25am on 23rd October 2011.


Jon, our friend Sam, and I had a common love for electronic music and wanted to create a platform to share this with the world. We spent all night working on the concept for the brand, and the website that would be the hub of this. Over the next couple of years, we went onto create a semi-successful YouTube channel, with supporting Facebook and Twitter accounts. We connected with many similar people, built relationships with producers and record labels, and even had a short lived run on our University radio.

However, what I now realise is this process allowed me to develop some digital marketing and web design knowledge, improve my networking skills, as well as learning how to produce a radio show. These experiences have both intrinsically helped in developing these skills, but also in creating stories to tell at interviews and in my current role. It also taught me a very valuable lesson… you are not bigger than copyright law!

 

Burial Samples

Burial has been one of my favourite musicians, since hearing a few snippets from the self titled LP. These were given to me in year 10, on a CD a friend had named “Best of Dubstep” – fair to say it changed the way I viewed music as a 15 year old.

I have always been fascinated by Burial’s use of sampling and am a frequent lurker on the Reddit page dedicated to him. Recently, the users on there have been findings more and more samples that have previously not been identified. To some, this ruins the mystery, and I can understand that. However for me, it highlights just how amazing and obscure some of the sample work Burial has done over the years really is. Although some of it is still speculation, its still great to see how people have interpreted his potential use of the samples.

Some examples:

1) Street Halo

2) Stolen Dog

3) This found here

4) 0:06, 0:38, and 0:52 from here are found here

Field Recording of ‘The Last Summer’

As of September, I will be in full time employment and my amount of free time will be significantly reduced. I’ve been trying to think of a project to occupy my time, during what is likely to be one of the last long breaks I have! I have finally decided on purchasing a field recorder.

I am planning to record something every day between June and August/September. So far, I have trips to Malaysia and Norway booked as well as a few days out, such as Royal Ascot and an ‘Enterprise Day’ at the school my mum works at. Hopefully should get some varied stuff – some interesting, some very mundane. Maybe I will listen to it again, maybe I won’t. Maybe I will share it, or maybe I will keep it locked away in my hard drive. I am not sure of my intentions for this, but I like the idea of recording small parts of my ‘last summer’ and will decide afterwards what I do with the audio.

Update: Finished result The Last Summer by alexseward