Personal essays and observations

Essays & observations on technology, culture, music, sport and the internet.

Written by Alex Seward in Bristol.

Latest essay

Culture

AI influencers expose what happens when the social web can manufacture the people, authenticity and engagement it was built to monetise.

6 October 2026 9 min read

From the notebook

AI, systems, data, and the ways tools reshape thought.

Scenes, platforms, memory, listening, and the crowd.

Media, attention, behaviour, and the stories people live inside.

Football, skateboarding, participation, and perseverance.