Culture
The Narrative Factory
Platforms as narrative factories — how advertising stacks, attention economics, and AI-generated content plug into the way human consciousness already works.
Personal essays and observations
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Featured writing
Technology
A Collective Second Brain
LLMs as the collective digital twin of human text — a shared second brain with a natural language interface.
Sport
Go for the Culture
Spectators vs contributors at live events — from Klopp's Anfield challenge to grime nights in the early 2010s.
Sport
Skateboarding and Personal Growth
Perseverance, self-motivation, and Tony Hawk at 51 — what skateboarding taught me about personal growth.
A few recurring worlds
Where the site tends to wander
Technology
AI, systems, data, and the ways tools reshape thought and decision-making.
Music
Music culture, platform economics, scenes, and why the crowd still matters.
Culture
Media, attention, behaviour, and the stories people live inside.
Sport
Football, skateboarding, perseverance, and what participation teaches you.
Reimagined
Old transformation notes on how services and experiences could work differently.
The latest
Recent posts
Technology
Rules, Models, Minds
Every process step is a Rule, a Model, or a Mind. Map all three before you automate anything. A diagnostic tool for AI system design.
Culture
The Narrative Factory
Platforms as narrative factories — how advertising stacks, attention economics, and AI-generated content plug into the way human consciousness already works.
Technology
A Collective Second Brain
LLMs as the collective digital twin of human text — a shared second brain with a natural language interface.
Technology
Personal Brand and the Bing AI Experiment
Can Bing AI write 'in the style of alexseward.com'? Spoiler: it wrote the post. A meta-experiment in personal brand and generative AI.
Sport
Go for the Culture
Spectators vs contributors at live events — from Klopp's Anfield challenge to grime nights in the early 2010s.
Culture
Critical Thinking and The Demon-Haunted World
Carl Sagan, scientific scepticism, and why critical thinking is a lifelong skill — especially in the age of deepfakes and misinformation.