Technology
Rules, Models, Minds
Every process step is a Rule, a Model, or a Mind. Map all three before you automate anything. A diagnostic tool for AI system design.
Archive
Posts
Essays, notes, and observations from across the site.
Culture
The Narrative Factory
Platforms as narrative factories — how advertising stacks, attention economics, and AI-generated content plug into the way human consciousness already works.
Technology
A Collective Second Brain
LLMs as the collective digital twin of human text — a shared second brain with a natural language interface.
Technology
Personal Brand and the Bing AI Experiment
Can Bing AI write 'in the style of alexseward.com'? Spoiler: it wrote the post. A meta-experiment in personal brand and generative AI.
Sport
Go for the Culture
Spectators vs contributors at live events — from Klopp's Anfield challenge to grime nights in the early 2010s.
Culture
Critical Thinking and The Demon-Haunted World
Carl Sagan, scientific scepticism, and why critical thinking is a lifelong skill — especially in the age of deepfakes and misinformation.
Sport
Skateboarding and Personal Growth
Perseverance, self-motivation, and Tony Hawk at 51 — what skateboarding taught me about personal growth.
Technology
Augmented Intelligence
AI as complement not replacement. Human intelligence and artificial intelligence are fundamentally different — and should be seen as complementary.
Music
Cultural Change in Music Consumption
Artist revenue, platform economics, and broken incentives — why technology alone won't fix the music industry without cultural change.
Reimagined
Reimagined: TicketWeb
Digital ticketing to combat bots and touting — guaranteed authenticity, ownership transfer at face value, and smarter recommendations.
Reimagined
Reimagined: Mothercare
Mothercare as a subscription service — proactive parenting advice, product delivery, and a second-hand marketplace community.
Music
Avicii: The Dark Side of Hard Work
The cost of glorifying unsustainable work, prompted by Avicii's passing and the culture of 'hard work' we may need to change.
Technology
Real-Time Decision Making
Sat-nav as metaphor for customer-speed business — why real-time data changes decision making fundamentally.
Culture
BRB
How technology changed the language of communication — from 'be right back' on MSN to always-on smartphones.
Culture
Field Recording of 'The Last Summer'
Field recordings of the threshold between student life and working life — a sound project capturing one last long summer.
Music
Universal Music Group: Changing the Past to Sell You the Future
Universal Music Group embedding ads in existing music videos — the first advertising critique, and a prediction about VR advertising.