https://alexseward.com/Recent content on 93 'til InfinityHugoen-gbWed, 22 Apr 2026 00:00:00 +0000https://alexseward.com/posts/rules-models-minds/Wed, 22 Apr 2026 00:00:00 +0000https://alexseward.com/posts/rules-models-minds/Every process step is a Rule, a Model, or a Mind. Map all three before you automate anything. A diagnostic tool for AI system design.https://alexseward.com/posts/the-narrative-factory/Fri, 21 Nov 2025 00:00:00 +0000https://alexseward.com/posts/the-narrative-factory/Platforms as narrative factories — how advertising stacks, attention economics, and AI-generated content plug into the way human consciousness already works.https://alexseward.com/posts/a-collective-second-brain/Fri, 01 Nov 2024 00:00:00 +0000https://alexseward.com/posts/a-collective-second-brain/LLMs as the collective digital twin of human text — a shared second brain with a natural language interface.https://alexseward.com/posts/personal-brand-and-the-bing-ai-experiment/Wed, 01 Mar 2023 00:00:00 +0000https://alexseward.com/posts/personal-brand-and-the-bing-ai-experiment/Can Bing AI write &lsquo;in the style of alexseward.com&rsquo;? Spoiler: it wrote the post. A meta-experiment in personal brand and generative AI.https://alexseward.com/posts/go-for-the-culture/Sat, 01 Jan 2022 00:00:00 +0000https://alexseward.com/posts/go-for-the-culture/Spectators vs contributors at live events — from Klopp&rsquo;s Anfield challenge to grime nights in the early 2010s.https://alexseward.com/posts/critical-thinking-and-the-demon-haunted-world/Fri, 01 May 2020 00:00:00 +0000https://alexseward.com/posts/critical-thinking-and-the-demon-haunted-world/Carl Sagan, scientific scepticism, and why critical thinking is a lifelong skill — especially in the age of deepfakes and misinformation.https://alexseward.com/posts/skateboarding-and-personal-growth/Sat, 01 Jun 2019 00:00:00 +0000https://alexseward.com/posts/skateboarding-and-personal-growth/Perseverance, self-motivation, and Tony Hawk at 51 — what skateboarding taught me about personal growth.https://alexseward.com/posts/augmented-intelligence/Fri, 01 Feb 2019 00:00:00 +0000https://alexseward.com/posts/augmented-intelligence/AI as complement not replacement. Human intelligence and artificial intelligence are fundamentally different — and should be seen as complementary.https://alexseward.com/posts/music-industry-and-the-blockchain/Sat, 01 Sep 2018 00:00:00 +0000https://alexseward.com/posts/music-industry-and-the-blockchain/Artist revenue, platform economics, and broken incentives — why technology alone won&rsquo;t fix the music industry without cultural change.https://alexseward.com/posts/reimagined-ticketweb/Fri, 01 Jun 2018 00:00:00 +0000https://alexseward.com/posts/reimagined-ticketweb/Digital ticketing to combat bots and touting — guaranteed authenticity, ownership transfer at face value, and smarter recommendations.https://alexseward.com/posts/reimagined-mothercare/Tue, 01 May 2018 00:00:00 +0000https://alexseward.com/posts/reimagined-mothercare/Mothercare as a subscription service — proactive parenting advice, product delivery, and a second-hand marketplace community.https://alexseward.com/posts/avicii-work-life-balance-and-mental-health/Sun, 01 Apr 2018 00:00:00 +0000https://alexseward.com/posts/avicii-work-life-balance-and-mental-health/The cost of glorifying unsustainable work, prompted by Avicii&rsquo;s passing and the culture of &lsquo;hard work&rsquo; we may need to change.https://alexseward.com/posts/be-right-back-the-death-of-leaving/Thu, 01 Mar 2018 00:00:00 +0000https://alexseward.com/posts/be-right-back-the-death-of-leaving/How technology changed the language of communication — from &lsquo;be right back&rsquo; on MSN to always-on smartphones.https://alexseward.com/posts/the-value-of-real-time-data/Thu, 01 Mar 2018 00:00:00 +0000https://alexseward.com/posts/the-value-of-real-time-data/Sat-nav as metaphor for customer-speed business — why real-time data changes decision making fundamentally.https://alexseward.com/posts/the-last-summer/Fri, 01 May 2015 00:00:00 +0000https://alexseward.com/posts/the-last-summer/Field recordings of the threshold between student life and working life — a sound project capturing one last long summer.https://alexseward.com/posts/product-placement-in-music-videos/Wed, 01 Oct 2014 00:00:00 +0000https://alexseward.com/posts/product-placement-in-music-videos/Universal Music Group embedding ads in existing music videos — the first advertising critique, and a prediction about VR advertising.https://alexseward.com/about/Mon, 01 Jan 0001 00:00:00 +0000https://alexseward.com/about/<p>93 &rsquo;til Infinity is my corner of the internet for essays, observations, and the ideas I keep coming back to.</p> <p>I write about technology, music, culture, football, creativity, and the weird places those things overlap. Some posts start with AI, systems, or digital change. Others start with a song, a football crowd, a book, a memory, or something small that lodges in my head longer than it should.</p> <p>Professionally, I have spent the last decade working across technology, strategy, and transformation. That experience definitely shows up here, but this site is not a resume in disguise. It is more personal than that.</p>